Rõivatarbija nutitelefoni rakenduse turupotentsiaali uuring

Uleksina, Liza (2016) Rõivatarbija nutitelefoni rakenduse turupotentsiaali uuring. [thesis] [en] Clothing consumer aimed smartphone application market potential research.

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Abstract

Antud lõputöö on kirjutatud eesmärgiga uurida Eesti turupotentsiaali kavandatavale rõivatarbijale suunatud nutitelefoni rakendusele. Uuring annab ülevaate nutirakenduste äri olukorrast, samuti kavandatava toote konkurentsi analüüsist, küsitluse tulemustest ja lõppkokkuvõttes turupotentsiaali hinnangust.

Abstract [en]

Current thesis objective was to perform Estonian market potential research for the proposed clothing consumer aimed smartphone application. The research consisted of three parts – gathering data about the smartphone application market overview and its trends, competitor analysis and segmenting the target audience for the planned application by doing an online survey among smartphone users in Estonia.

Item Type: thesis
Advisor: Diana Tuulik
Subjects: Clothing and Textiles > Quality Management
Divisions: Institute of Clothing and Textiles > Resource Management in the Clothing and Textiles Industry
Depositing User: Liza Uleksina
Date Deposited: 08 Jun 2016 10:33
Last Modified: 08 Jun 2016 10:33
URI: https://eprints.tktk.ee/id/eprint/2383

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