Kirsch, Triinu (2016) Startup-ettevõtte Swärk sisenemine Berliini turule. [thesis] [en] The Entry of the Startup Swärk to Berlin Market.

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Abstract

Lõputöö eesmärgiks oli uurida startup-ettevõtte Swärk turupotentsiaali Berliini turul online-ettevõtte näol. Töö teoreetilises osas käsitleb töö autor välisturule sisenemise etappe, startup-ettevõtte olemuse ja eripära kirjeldust välisturule sisenemisel, e-turunduse ja veebikaupluse mõistet ja tarbija ostukäitumist internetis. Töö empiiriline osa koosneb ettevõtte tutvustusest, potentsiaalsete konkurentide ülevaatest ja potentsiaalse sihtgrupi uuringust Berliinis ning uurimuse tulemuste analüüsist, järeldustest ning ettepanekutest.

Abstract [en]

The goal of the thesis was to find out Swärk’s potential as an online company on Berlin market. The thesis consists of two parts: theoretical and empirical. In the theoretical part of the work the author presents the next topics: the steps for entering a foreign country, startup company description and specificity of foreign market entry, ecommerce marketing and online store concept and consumer purchasing behavior in Internet. The empirical part consists the introduction of the company, the overview of the potential competitors and the research study of the potential target group in Berlin and the analysis of the research study, conclusions and proposals.

Item Type:	thesis
Advisor:	Diana Tuulik
Subjects:	Economy and Management > Entrepreneurship and Marketing
Divisions:	Institute of Clothing and Textiles > Resource Management in the Clothing and Textiles Industry
Depositing User:	Triinu Kirsch
Date Deposited:	08 Jun 2016 10:24
Last Modified:	13 Dec 2018 08:45
URI:	https://eprints.tktk.ee/id/eprint/2356

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