Karjus, Marian (2015) Potentsiaalsete klientide ja konkurentide ülevaade Eesti töörõivastus turul kaubamärgile Fristads Kansas. [thesis] [en] Potential Customers and Competitors in Estonian Heavy Workwear Market: Overview for Fristads Kansas.

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Abstract

Käesolev töö annab ülevaate Eesti töörõivastus turust. Autor on uurinud põhjalikumalt nii nimetatud rõivaid kasutavaid ettevõtteid (rahulolu uuringu raames) kui andnud ka ülevaate juba turul eksisteerivatest pakkujatest. Töö eesmärgiks on anda hinnang, kas Fristads Kansas peaks kaaluma oma toodete müüki Eesti ning kas tasuks läbi viia laihaardelisem turu-uuring.

Abstract [en]

This Tesis is giving an overview of Estonian heavy workwear market. To be more specific the author is giving a short overview of the potential competitors of Fristads Kansas and is using the customer satisfaction survey to analyze the existing martket from the customer perspective. The purpose of this research is to find out if Fristads Kansas should consider Estonia as a new target market and would it be reasonable to start a detailed market research.

Item Type:	thesis
Advisor:	Diana Tuulik
Co-advisor:	Heldi Kikas
Subjects:	Economy and Management > Retail and Wholesale Trade
Divisions:	Institute of Clothing and Textiles > Resource Management in the Clothing and Textiles Industry
Depositing User:	Marian Karjus
Date Deposited:	16 Jun 2015 08:02
Last Modified:	02 Sep 2019 10:18
URI:	https://eprints.tktk.ee/id/eprint/1469

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