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Müügianalüüsi kasutamine läbimüügi suurendamise eesmärgil esinduskaupluse O'Neill näitel

Eerme, Eneli (2018) Müügianalüüsi kasutamine läbimüügi suurendamise eesmärgil esinduskaupluse O'Neill näitel. [thesis] [en] Using the Sales Analysis Method to Increase the Sales Based on the Example of Monobrand Store O’Neill.

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Abstract

Käesolevas lõputöös käsitletakse O’Neilli esinduskaupluse müüginäitajaid ning nende parendamise võimalusi. Lõputöö eesmärgiks oli koostada Sporttland Eesti AS ettevõtte alla kuuluva kaupluse O’Neill müügitulemuste põhjal järeldused ja ettepanekud nende müügi edendamiseks, kaubavarude vähendamiseks nind turundusmeetmestiku tõhustamiseks. Järelduste ja ettepanekuteni jõudmiseks kasutati müügianalüüsi meetodit.

Abstract [en]

Topic of the following thesis Using the Sales Analysis Method to increase the Sales Based on the Example of Monobrand Store O’Neill. The purpose of this graduation thesis is to analyse the previous three seasons sales of O’Neill monobrand store, which belongs to the company Sportland Eesti AS, to come to the conclusion and give suggestions how could O’Neill store increase its sales turnover in order to reduce the amount of stock. Also to give suggestions how could the store improve their sale stragedy and make marketing more effective through different fashion marketing methods. The aim of the current final paper is also to find mistakes that are made while making next seasons order and also the ways how to earn maximum possible profit. In order to complete the thesis it is needed to individually analyze different groups of goods – their sales and stock amounts in the end of the season. Data for the analysis is obtained from the Sportland Eesti records which are kept in the business software called Navision. The completed paper includes description of the concept of the sales analysis, different fashion marketing ways and also an explanation what is distributsion in general and which are its different forms. The empirical part of this thesis consists introduction of the Sportland Eesti lifestyle company and O’Neill monobrand store. Additionally this part of the thesis contain analysis of the previous seasons and marketing methods that are currently in use. As the result of the final paper the author’s opinion is that the company should create an ordering form to make more effective orders, because in current situation the goods that are in stock in the end of the season are always same sizes or similar models and product groups. To increase the sales it is possible to take into use different sales stragedys like discount campaigns and cupons. In order to improve marketing it is recommended to take more action in social media, for example to make an Instagram account for O’Neill Eesti, because the main target is using this platform daily and the easiest way to reach O’Neill’s target is through Instagram.

Item Type: thesis
Advisor: Evelin Vaab
Subjects: Clothing and Textiles > Field Studies
Divisions: Institute of Clothing and Textiles > Resource Management in the Clothing and Textiles Industry
Depositing User: Eneli Eerme
Date Deposited: 06 Jun 2018 10:18
Last Modified: 06 Jun 2018 10:18
URI: http://eprints.tktk.ee/id/eprint/4018

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