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Ärikliendi müügistrateegia Profitex Invest OÜ näitel

Piir, Ragnar (2018) Ärikliendi müügistrateegia Profitex Invest OÜ näitel. [thesis] [en] B2B Sales Strategy Based on the Example of Profitex Invest OÜ.

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Abstract

Käesoleva lõputöö eesmärgiks oli koostada müügistrateegia ettevõttele Profitex Invest OÜ. Selleks viidi läbi tootmishügieeni uuring Eesti toiduainetööstuste seas selgitamaks välja peamised probleemid ja ootused hügieenipartnerile. Tulemuste põhjal koostati müügistrateegia aluspõhimõtted ja tegevuskava nende elluviimiseks. Lähtuvalt lõputöö tulemustest ja peamistest järeldustest saab autor kinnitada, et lõputöö eesmärk, koostada ärikliendi müügistrateegia ettevõttele Profitex Invest OÜ, sai täidetud. Koostatud strateegiat esitletakse ettevõtte tegevjuhile edasiste tegevuste planeerimiseks.

Abstract [en]

The goal of this graduation thesis B2B Sales Strategy Based on the Example of Profitex Invest OÜ is to develop sales strategy to win new customers. Profitex Invest OÜ is a local distributor in Estonia for Ecolab Inc. Ecolab Inc is an American global provider of water, hygiene and energy technologies and services to the food, energy, healthcare, industrial and hospitality markets. Profitex Invest OÜ represents and sells Ecolab products and services to food and beverages industries in Estonia. According to the research results and developed sales strategy it can conclude that the goal to develop sales strategy to win new customers is reached.

Item Type: thesis
Advisor: Helen Kiis
Subjects: Economy and Management > Entrepreneurship and Marketing
Economy and Management > Strategic Management
Divisions: Institute of Circular Economy and Technology > Industrial Technology and Marketing
Depositing User: Ragnar Piir
Date Deposited: 08 Jun 2018 10:30
Last Modified: 16 Aug 2018 06:50
URI: http://eprints.tktk.ee/id/eprint/3701

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