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Kaubamaja AS koolikampaania sortimendi optimeerimine

Küttim, Moonika (2017) Kaubamaja AS koolikampaania sortimendi optimeerimine. [thesis] [en] Assortment Optimization of Kaubamaja Ltd. School Campaign.

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Abstract

Lõputöö probleemiks on Kaubamaja AS koolikampaania värvimis- ja kirjutusvahendite kaubagruppide lai sortiment. Lõputöö eesmärgiks on leida optimaalseim sortimendiplaan Kaubamaja AS koolikampaania värvimis- ja kirjutusvahendite kaubagruppidele. Käesolevas lõputöös käsitleti Kaubamaja ASi koolikampaania värvimis- ja kirjutusvahendite kaubagruppide liiga laia sortimendi probleemi. Viimasel paaril aastal on koolikampaania sortiment suurenenud, nii uute kaubaartiklite, kui uute brändide lisandumisega. Kuna kampaaniaks etteantud väljapanekupind seab nii sortimendi laiusele kui sügavusele piirangud, siis on oluline, et sortimendis oleksid ainult sellised kaubaartiklid, millele on nõudlus sihtklientide poolt ja mida nõutakse Eesti koolides õppevahenditena.

Abstract [en]

Kaubamaja Ltd. is a retail company whose goal is to always offers its customers the best service and products, so having right assortment is really important. By having the correct product range Kaubamaja Ltd. has a competitive advantage and provides its customers the best shopping experience. Even more important is to have the right product range during the campaign periods. Stationary goods selling period in Estonia is at its peak in July until the end of September and its very important that the campaign has the right assortment of products to meet customers demand. In Kaubamaja Ltd. school campaign assortment there are wide range of painting and writing products, the whole assortment of these products has increased during past few years. The aim of this graduation thesis (Assortment Optimization of Kaubamaja Ltd. School Campaign) is to find the optimal assortment plan for Kaubamaja Ltd. school campaign’s painting and writing product categories.

Item Type: thesis
Advisor: Jelizaveta Janno
Subjects: Transport > Logistics > Logistics and supply chain management > Purchasing management
Divisions: Institute of Logistics > Transport and Logistics
Depositing User: Moonika Küttim
Date Deposited: 07 Jun 2017 10:22
Last Modified: 07 Jun 2017 10:22
URI: http://eprints.tktk.ee/id/eprint/2641

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