TTK Links: Home Page | TTK Moodle | ÕIS
TTK/UAS Repository For Digital Teaching and Learning Resources

Facebooki turundusstrateegia väljatöötamine ettevõtte My Furnix OÜ näitel

Kreegi, Olga-Ingrid (2015) Facebooki turundusstrateegia väljatöötamine ettevõtte My Furnix OÜ näitel. [thesis] [en] The Development of Facebook Strategy Based on the Example of My Furnix OÜ.

[img]
Preview
PDF - Published Version
Download (1MB) | Preview
[img] Other (lihtlitsents) - Supplemental Material
Download (75kB)

Abstract

My Furnix OÜ, mis tegutseb ,,Ridikyl“ nime all ja on rahvusvaheline moekaupade e-pood, mis on asutatud 2013.aastal. Ridikyl pakub oma klientidele kvaliteetseid, taskukohaseid ja praktilisi tooteid. Ettevõtte sortimenti kuulub suur valik käekotte, aksessuaare ja naiste riideid. Käesoleva lõputöö eesmärgiks on välja töötada turundusstrateegia ettevõttele My Furnix OÜ-le Facebookis turundamiseks. Strateegia on väljatöötatud, toetudes senise turundustegevuse analüüsile Facebookis ja Internetis kättesaadavate juhendite põhjal, mida on käsitletud lõputöö teoreetilises osas.

Abstract [en]

My Furnix OÜ, founded in 2013, is an international fashion clothes e-retailer which operates under a brand called Ridikyl. The company sells low cost practical quality handbags, accessories and women clothes. The given research is to create a Facebook strategy to My Furnix OÜ which supports marketing efficiency and is in line with company goals. The strategy has been created according to current actions on Facebook and other academic and research materials available on the Internet. The most important aspect of marketing is content. The strategy was developed by analysing the current marketing activities, visual monitoring of the fanpage, Ridikyl homepage and as an administrator of the fanpage.

Item Type: thesis
Advisor: Heldi Kikas
Co-advisor: Diana Tuulik
Subjects: Economy and Management > Retail and Wholesale Trade
Economy and Management > Entrepreneurship and Marketing
Divisions: Institute of Clothing and Textiles > Resource Management in the Clothing and Textiles Industry
Depositing User: Olga - Ingrid Kreegi
Date Deposited: 16 Jun 2015 08:00
Last Modified: 16 Jun 2015 08:00
URI: http://eprints.tktk.ee/id/eprint/1464

Actions (login required)

View Item View Item